Hey, I'm Jordan, A London based designer who loves connecting the dots between people, products, and ideas.

I’m currently a UX designer at Marcura (formerly ShipServ), where I help teams deliver product value through thoughtful, user-centred solutions.

Led multiple product enhancements and new feature designs from discovery to delivery.
Created and maintained the Lighthouse Design System, improving design consistency and design velocity.
Ran user research and usability testing to validate solutions and uncover insights.
Creating the ShipServ UX Strategy Guidelines.
Introducing product requirement documents (PRDs) to align teams.
Proposing and shaping a beta testing environment for early user feedback.
Launching quarterly UX scoring using SUS and CSAT to measure satisfaction and track improvements.
Implemented data tagging and tracking strategies to improve UX.
Employed AI tools to speed up research, ideation, and prototyping.

Designed four quarterly aviation magazines. Created a standardized magazine style guide, still in use today.
Streamlined the content delivery, editing, and proofing processes to improve efficiency and reduce miscommunication.
Revamped the digital magazine creation and distribution process. Led a full website redesign, transitioning to WordPress.
Enabled faster article uploads, improved SEO, and enhanced website performance, setup Google Tag Manager, gathered tracking data.

Worked as a freelance multidisciplinary designer, delivering over 50 design & web briefs.
Projects ranged from print to digital design. Created numerous websites for local businesses. (Go Green Taxis)
Employed a wide variety of techniques and strategies tailored to each brief.